How to Exclude Products From Recommendations
Plans: All Plans Platforms: Shopify
Some products don’t require recommendations because shoppers purchase them without hesitation. To maximize the impact of recommendations, it’s best to exclude these items and focus on those that drive sales.
With AfterShip Personalization, you can exclude specific products or product types, ensuring only the most relevant items are recommended. This guide will walk you through the process of excluding products from recommendations.
While this guide uses a pre-purchase scenario as an example, you can exclude products in various recommendation settings, including checkout, thank-you page, cart page, and other pre- and post-purchase scenarios.
Log in to your AfterShip Personalization account.
Navigate to Smart upsell widget > Product page.
Edit the existing offer to exclude products from the recommendations widget or create a new offer.
Click Edit to access the product recommendations widget editor.
Scroll down to Exclusions section to exclude products that will not be displayed as recommendations.
You can exclude products based on 5 different criteria.
Example, you have decided to manually select products to not show them as recommendations on your product pages.
Select the checkbox for Exclude specific products.
Click Select products.
On the popup, search product(s) by name or browse through the products in the dropdown that are currently active in your Shopify store. Select products you want to exclude.
Click Confirm.
The selected products will be excluded from recommendations in the designated widget on your product pages.
Click Save
If you are excluding products based on tags, make sure to first add the tags when listing your products on Shopify store. If case you haven’t, just go to Products in your Shopify admin and assign tags to products. The tags you assign to your products on Shopify will list here.
The pinned products will ignore any exclusion rules.
In case you need any further assistance, please contact our support team.
Overview
Some products don’t require recommendations because shoppers purchase them without hesitation. To maximize the impact of recommendations, it’s best to exclude these items and focus on those that drive sales.
With AfterShip Personalization, you can exclude specific products or product types, ensuring only the most relevant items are recommended. This guide will walk you through the process of excluding products from recommendations.
While this guide uses a pre-purchase scenario as an example, you can exclude products in various recommendation settings, including checkout, thank-you page, cart page, and other pre- and post-purchase scenarios.
Demo
Steps for product exclusion
Log in to your AfterShip Personalization account.
Navigate to Smart upsell widget > Product page.
Edit the existing offer to exclude products from the recommendations widget or create a new offer.
Click Edit to access the product recommendations widget editor.
Scroll down to Exclusions section to exclude products that will not be displayed as recommendations.
You can exclude products based on 5 different criteria.
| Criteria | Description |
|---|---|
| Exclude products in customer's cart | Prevents recommending items that the customer has already purchased, ensuring variety in suggestions. |
| Exclude specific products | Allows you to handpick specific products to exclude from recommendations based on your business strategy. |
| Exclude by tag (as defined in Shopify) | Excludes products based on assigned tags in Shopify, offering flexibility in managing product recommendations. |
| Exclude by collection (as defined in Shopify) | Allows you to exclude entire collections, ensuring certain product categories are not included in recommendations. |
| Exclude by vendor (as defined in Shopify) | Enables exclusion based on vendors in Shopify, which is useful if you want to prioritize specific brands or suppliers in recommendations. |
Example, you have decided to manually select products to not show them as recommendations on your product pages.
Select the checkbox for Exclude specific products.
Click Select products.
On the popup, search product(s) by name or browse through the products in the dropdown that are currently active in your Shopify store. Select products you want to exclude.
Click Confirm.
The selected products will be excluded from recommendations in the designated widget on your product pages.
Click Save
Additional considerations
If you are excluding products based on tags, make sure to first add the tags when listing your products on Shopify store. If case you haven’t, just go to Products in your Shopify admin and assign tags to products. The tags you assign to your products on Shopify will list here.
The pinned products will ignore any exclusion rules.
In case you need any further assistance, please contact our support team.
Updated on: 10/03/2025
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