Articles on: Smart checkout

How to Add Trust Badges to the Checkout Page

Plans: All Plans Platforms: Shopify


Overview


AfterShip Personalization’s Smart Content feature allows you to add Trust badges to the checkout badge to build customers’ trust in your brand. It’s a great way to help shoppers feel assured that your website is legitimate and they will get what they have paid for, thereby increasing conversions.


What you’ll learn


In this article, we will show you:



Demo




Trust badges setup


  1. Navigate to Smart solutions > Checkout page > Smart content > Trust badges in your AfterShip Personalization admin.
  2. Click Edit
  3. The trust badge editor will open


a. Convert the status to Enabled to display the configured trust badges on checkout

b. Select the display pattern: List or Column

c. Set up Badges based on your business model and end goal


  • Click + Add badges
  • Image: Select from the list of free icons or upload your own image
  • Icon size: Configure the size of the icon
  • Icon color: Select the color of the icon to match its relevance
  • Font size: Select the font size from the dropdown
  • Badge title: Define the purpose of the icon by giving it a title
  • Badge description: If required, you can add a little description describing the title. Set its alignment, add links, and insert emojis.


Please note that you can add a maximum of 5 trust badges


Move back to the main editor.


f. Drag-and-drop the badges to change their order

e. Click the trash bin icon to delete a badge


  1. Click Save


Widget installation


Merely enabling the Custom banner on AfterShip Personalization will not display the trust badges on checkout. You must install the AfterShip Personalization app on the Shopify checkout editor to enable and display the trust badges you’ve configured on the checkout page.


Step 1: Enable the widget in AfterShip


Enable the Trust badges status in the AfterShip Personalization admin and customize its settings.


Step 2: Open the Shopify checkout editor


Select the Checkout page from the dropdown to show the trust badges, and in the left panel, click Add app.


Step 3: Select AfterShip Smart Content


Step 4: Select the content type


Click the dropdown menu and choose Trust badges.


Step 5: Allow the app to block checkout


Tick the checkbox to ensure your trust badges display properly at checkout.




Step 6 (optional): Include the app in Shop Pay


Tick the checkbox if Shop Pay is activated for your store.


Step 7: Adjust the widget's location


Drag and drop the widget to your desired location in the left panel. Use the preview in the top right to ensure it looks perfect.


Step 8: Save your Shopify theme


If you have any queries, please contact our support team for quick assistance.



Updated on: 22/01/2026